Microsoft collaborating with Brazilian pro skateboarder in Instagram and Skype campaign
Microsoft is collaborating with famous Brazilian skateboarder, Leticia Bufoni , in a special marketing campaign on both the official Skype Instagram account and via the Skype app itself. While celebrity take-overs (where a celebrity uses a brand’s account for a limited period of time) isn’t new for Instagram, using Skype in such a way is something that isn’t done too often and it will be interesting to see if it’s successful. Pro Street Skater @leticiabufoni is competing at #XGamesOslo and she's taking our Instagram along for the ride. Stay tuned for an inside look into the #XGames and the life of an extreme sports star. #Skateboarding A photo posted by Skype (@skype) on Feb 22, 2016 at 8:33pm PST As part of the promotion, Leticia Bufoni will be chatting with fans via Skype in a private group chat on Tuesday February 23rd and Wednesday February 24th at 1pm PST. Those interested in participating need to add XGamesLeticia to their Skype contacts. Leticia will be...