Microsoft collaborating with Brazilian pro skateboarder in Instagram and Skype campaign

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Microsoft is collaborating with famous Brazilian skateboarder, Leticia Bufoni, in a special marketing campaign on both the official Skype Instagram account and via the Skype app itself. While celebrity take-overs (where a celebrity uses a brand’s account for a limited period of time) isn’t new for Instagram, using Skype in such a way is something that isn’t done too often and it will be interesting to see if it’s successful.

Pro Street Skater @leticiabufoni is competing at #XGamesOslo and she's taking our Instagram along for the ride. Stay tuned for an inside look into the #XGames and the life of an extreme sports star. #Skateboarding
A photo posted by Skype (@skype) on Feb 22, 2016 at 8:33pm PST

As part of the promotion, Leticia Bufoni will be chatting with fans via Skype in a private group chat on Tuesday February 23rd and Wednesday February 24th at 1pm PST. Those interested in participating need to add XGamesLeticia to their Skype contacts. Leticia will be chatting live from the X Games in Oslo. Fans curious to see Leticia’s photos from Oslo need only check out the official Skype Instagram account’s timeline which already has numerous photos taken by her uploaded.

Do you enjoy this sort of product marketing and would you like to see other celebrities collaborate with Microsoft in the future? Let us know your thoughts in the comments below.

Comments

  1. Misa huaMarch 5, 2016 at 8:46 PM

    Though star take-overs certainly where an star relies on a brand’s are the reason for a finite time frame isn’t completely new intended for Instagram, applying Skype to the extent is usually an issue that isn’t performed too much in addition to will probably be useful to discover in the event it’s effective.

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